How to get backlinks to a website
Content, analytics and the ability to negotiate will help you get high-quality links to your site for free. There are several working methods in the material that you may not have tried yet.
Details about what external links are, what they affect and how to work with them, were described in the first and second parts of the article “External links: instructions for use”.
There are several more ways to place backlinks for your site.
- Replace the 404 page
Many inaccessible pages are still linked to by other resources that do not track the relevance of links. You can offer to replace broken links with your own content on the topic.
Find pages that have a lot of links, for example, with collections of materials, tools, articles.
Identify among them links to pages with a 404 code.
Broken links are looked for by the Site Analysis tool in the Internal Pages section. You need to configure filtering by the server response code 404.
Report all broken links on the page to the site owner, and offer to replace them with your relevant articles on the topic.
Most likely, he will be grateful that you found the work done for him, and will put a link to the material. You will have a link, and he can make his content more useful and relevant by removing 404 pages.
- Replace obsolete link
Some resources link to pages where the information is outdated or no longer available. Such links are irrelevant, and your material on the topic may take their place.
You can search for pages with collections and check links from the list, as in the previous method. You can do it differently: first find a page with outdated material, and then the resources that link to it.
Find pages on your subject that are outdated, have changed their name, or have changed domains.
Look for sites that still link to outdated content.
This can be done using the Ahrefs service in the Backlinks report. The results are exported to a file.
Contact the owners of these sites, say that they link to an outdated source, and offer your own.
Let’s say you’re running a content marketing website and you find that the content strategy article you’re linking to is out of date.
How to get a Backlink:
Post a good article on this topic. Keep it up-to-date, contain useful tips or tools for users.
Find those who linked to an outdated article.
Notify resource owners that the content is no longer available and can be replaced with a link to your post
If your material seems to the editor of high quality, you will receive a free link, and he will make his page more useful and relevant.
- Get back deleted links
In the pursuit of new links, many do not pay attention to how many of the existing links they lose. You can balance the loss of links with a flood of new ones, but it’s easier to return broken links.
How can you lose a link?
the site owner has stopped linking to your content in their article;
The page on which the link was located ceased to exist.
You can find such links using Ahrefs’ “Broken Backlinks” tool. The service signs the reason why the link no longer works.
If the link is gone, contact the site owner and find out why. Perhaps the entire page was accidentally deleted, the editor rewrote the article and the link became irrelevant, your material is outdated or has been replaced with a more detailed one. In this case, you can update your material and offer to refer to it, or pick up a new suitable article.
When buying links or receiving them under other agreements, keep a record of their dates, links to the pages where they should be, and contacts of the persons with whom you agreed.
- Beat the competition
This method is not very fair, but it works.
Analyze competitors’ content and find those that have a lot of external links.
Create your more complete, detailed and useful articles.
Invite those who link to competitor materials to change their links to yours.
If possible, offer a response link or something else.
If your material is obviously better and bigger, and the site owner is not burdened with agreements, most likely he will replace the link, because he himself is interested in quality content.
Look for links in your niche and evaluate your strengths: will you be able to create material, is it really better, will it be valuable.
- Be included in the selection of materials
Some publications collect thematic collections of materials from other sources. These can be daily, weekly or monthly blog posts with links to the best content on the topic. For example, “10 articles from experts on promotion”, “The best materials for website optimization for March” and others.
Being included in such a selection is a great way to get a quality link. In addition, they are willingly shared on social networks by both the authors of the remaining articles from the list and readers.
How to get into the thematic collection of materials:
Find those who make selections in your field.
Offer your material to resource representatives.
If your post seems appropriate to the editor, he will add it to the list of articles, and you will receive a link.
Usually it’s free, some resources may ask you to share the selection on social networks.
- Write guest posts
Guest articles and interviews are a good way to get links to your site and establish yourself as an expert.
Choose a few friendly resources that blog on a related topic, and write quality materials for them, share cases and opinions on topical issues.
Guest posts are usually free, as long as they’re not advertising, and they allow one or two links to the author and his site.
On the PR-CY blog, you can post a guest post on the topic of SEO, share research or a case. We publish useful educational materials and cases of a non-advertising nature for free, we put a link. Email digitaldownloadbooks.com and arrange for publication.
- Redesign Content
If there is no time to generate new content, use the old one by presenting it in a different format. Make a summary of the training video, design an infographic for the article, record a podcast.
This will affect the part of the audience that did not see the first draft of the article, and will be to the liking of users who are more comfortable listening to the voice or looking at the diagrams. Building on old content is usually faster than writing new content.
New content can be posted on specialized sites: video hosting, infographic catalogs, social networks, receiving additional traffic.
Read on the topic:
Case study: how to get +100 Backlinks and reputation with infographics and outreach
Existing content can be collected into thematic collections and digests.
Content in the new format will also get linked if it’s relevant and relevant, and you’ll get more links without wasting time writing new articles.
- Conduct a study or experiment
Not the easiest way, but effective. Article authors need statistics, research, and experimental results to back up the points in their stories with facts. Mentioning the data from the study in the text, in order not to be unfounded, they usually put a link to the source. - Negotiate with partners
Outreach is one of the methods of white promotion, cooperation with bloggers and site owners in order to get links. Usually such links are bought, but you can agree on free reciprocal links to each other’s blog materials, joint articles, videos and infographics with links to the authors.
Read on the topic:
How to promote a website with content quickly and inexpensively
Find editors and site owners in your niche and befriend them. These should not be competitors, but specialists in a related field, developers of tools that will complement your product.
How to find sites for outreach:
among resources using keywords on your or related topic;
among sites that link to pages on topics that are relevant to you.
The tools will help you find resources that use the same keys. For example, using the Top SERP Analysis tool, you can view the top 10, 20, 50, or 100 according to the list of keywords you are interested in. Enter a list of queries in a column, select the top depth, search engine, region and device, and see the results. The service will highlight the same site in one color.
- Use a newsbreak
Mikhail Shakin in his article about links on sites with .edu domains considers an interesting case of building external links. This is an old example, but the mechanism still works.
The lawyer and owner of his own website established a specific Scholarships: it was given to students caught driving while intoxicated. He created a page with a scholarship on the site, but did not turn to an educational resource to post links, but went to journalists. Such an unusual scholarship attracted the interest of the local press, and materials began to appear in electronic publications.
The submissions linked to a page from the lawyer’s website, and he ended up with 24 links from 15 high-ranking quality resources, without contacting educational institutions and without investing in buying links.
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